New Balance Relaunches Free Run Clubs Across the Middle East with New Season of ‘Run Your Way’

Dubai, UAE, 20 October 2025 – New Balance, the global sportswear brand synonymous with running excellence, has announced the relaunch of its New Balance Run Club (NBRC) across key Middle Eastern cities, coinciding with the introduction of its latest Run Your Way campaign for Season 2, 2025.

Rooted in the belief that “running is a universal language,” the new season continues New Balance’s mission to shine a light on all who run, whether they are beginners taking their first stride or seasoned marathoners chasing new goals. ‘Run Your Way’ expands its storytelling globally, spotlighting diverse ambassadors and communities that reflect the inclusive spirit of running.

As part of this vision, the New Balance Run Club is offering free, weekly group sessions led by expert coaches, designed to support runners of all levels. Beyond performance, NBRC creates a platform for individuals to connect, share progress, and build a stronger running community together.

Speaking about the initiative, Ana Elisa Seixas, Head of Marketing, New Balance MEAI said: “With the relaunch of NBRC and the new season of Run Your Way, we’re reaffirming our commitment to making running more accessible, inclusive, and inspiring. For us, the initiative is about creating a space where people can move at their own pace, discover their potential, and connect with others. That’s the future of running and we’re excited to see it come alive across the Middle East.”

Runners of all levels are welcome to sign up and take part in NBRC sessions across the region. For more information on schedules and how to get involved, follow the official NBRC Instagram handles: @nbrc_dubai, @nbrc_abudhabi, @nbrc_doha, and @nbrc_saudi_arabia.

The relaunch underscores New Balance’s long-standing connection to performance running while embracing today’s diverse and fast-growing running culture in the Middle East. With NBRC, the brand hopes to further nurture communities where passion for sport, wellness, and lifestyle seamlessly intersect.