QNA Concludes Digital Corporate Reputation Management Course with Qatar University

The Qatar News Agency (QNA), through its QNA Training Center, has concluded a three-day training course on digital corporate reputation management in collaboration with Qatar University.

The programme was held as part of the centre’s 2026 training plan and brought together QNA staff and representatives from various government entities.

Training Focuses on Digital Reputation

The training programme aimed to strengthen participants’ skills in building, protecting and enhancing digital institutional reputation.

It focused on helping organisations improve their performance, strengthen stakeholder trust and respond effectively to challenges in the digital communication environment.

Experts Lead the Training Programme

The course was led by Associate Professors Dr. Moez ben Messaoud and Dr. Taleb Al Adbah from Qatar University’s Department of Mass Communication.

Participants explored key digital reputation indicators, including credibility and transparency, while also learning about potential threats such as fake news and cyberattacks.

Practical Exercises and Crisis Simulations

The programme included practical activities designed to give participants hands-on experience in managing digital reputation.

Exercises covered:

Social media content analysis
Digital crisis simulations
Risk mitigation strategies
Identifying threats to institutional reputation
These activities helped participants apply reputation management concepts to real-world digital communication scenarios.

Strengthening Qatar’s National Media Capabilities

The initiative reflects QNA’s continued efforts to develop national media capabilities and keep pace with rapidly evolving digital communication trends.

The collaboration with Qatar University also highlights QNA’s commitment to strengthening partnerships with leading national academic institutions and expanding professional training opportunities in the media sector.